tag:blogger.com,1999:blog-64431561274089710962024-03-05T00:48:28.990-08:00CHIPOTLEJorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.comBlogger65125tag:blogger.com,1999:blog-6443156127408971096.post-86669078391813847972010-12-12T09:18:00.000-08:002010-12-12T09:18:35.817-08:00Segmenting and Targeting Markets-One-to-one marketing (week 14)<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZrlAz8valwsseOIaeuDv78G6KxWs_jWVrIEbkGEnOd5thbEskVW_2dJNSbkc8fdTR5Dv-Ig4Auhb_8LJ15zDAIxCXayoeKMi3JxCXvL7a-xJIMX2UrFD5a2vUf551a9kC35-4NbfwOVgX/s1600/gift+card.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZrlAz8valwsseOIaeuDv78G6KxWs_jWVrIEbkGEnOd5thbEskVW_2dJNSbkc8fdTR5Dv-Ig4Auhb_8LJ15zDAIxCXayoeKMi3JxCXvL7a-xJIMX2UrFD5a2vUf551a9kC35-4NbfwOVgX/s1600/gift+card.jpeg" /></a></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">C</span>hipotle Mexican Grill always look for different ways where they can benefit their customers. An example is a gift card, you might think that it isn't worthy but in this holidays Chipotle is a promotion where customers can buy a gift card of $25 and they can get a any free meal at the same day or in their next visit to the restaurant. All that the customer need to do is keep the receipt where he/she can show the purchase of the gift card. I found interesting and convenience because we don't really need to give a gift card to somebody, we can keep it for ourselves and use it as a debit card, at the same time we are getting a free meal. People might think differently, but i see it as a way where we as customer can save a couple of dollars and we are not spending nothing just keep the money that we eventually would spend. Customer also can visit the Chipotle website and find their gift card valance. </span></div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-66578725275978640142010-11-28T11:09:00.000-08:002010-11-28T11:09:01.049-08:00Developing and Managing Products-New-Product Strategy(week 13)<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDzqQujp-V4KktPQp4LXrOZYVJKZ47vn308berqtiNYv-WE_II8tpSIRudiO7Nu6UqjVV2JlvppSQJMSqnXQxeT6wacHxs5YcHrMuOrXrbpYB21tYxkXrHq9Eu_aL7NEgzL6nCj9qdUoWG/s1600/sushi.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDzqQujp-V4KktPQp4LXrOZYVJKZ47vn308berqtiNYv-WE_II8tpSIRudiO7Nu6UqjVV2JlvppSQJMSqnXQxeT6wacHxs5YcHrMuOrXrbpYB21tYxkXrHq9Eu_aL7NEgzL6nCj9qdUoWG/s1600/sushi.jpeg" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdpWdB6LWwfaNVrmG7AypaVWuRIYKNIt-2zbd8Ylw0m043TIZ_cvRP-L1h_YMJZcYESGNk2EWi1vahvS2UGFKaHVFEqRwe43WGcU_ytTu9TusDtcE7O5OFBdYQ-_kKlcvzuVVBMC3Igy9m/s1600/cccc.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdpWdB6LWwfaNVrmG7AypaVWuRIYKNIt-2zbd8Ylw0m043TIZ_cvRP-L1h_YMJZcYESGNk2EWi1vahvS2UGFKaHVFEqRwe43WGcU_ytTu9TusDtcE7O5OFBdYQ-_kKlcvzuVVBMC3Igy9m/s1600/cccc.jpeg" /></a></div><div style="text-align: justify;"><span style="font-family: Georgia,"Times New Roman",serif;"> </span></div><div style="text-align: justify;"><span style="font-family: Georgia,"Times New Roman",serif;">Next step! Lets develop an Asian restaurant. As Chipotle Mexican Grill continue growing rapidly and successful fast casual burrito chain, now they are planning to expand to into Asian restaurant. Chipotle is working on the Asian restaurant concept model. Chipotle's founder and co-Chief Executive Steve Ells, along with a small team from the company are those who will develop this concept and strategy reasons they don't reveal the name yet. This project is planning to be ready for the next year, lets see how it works. Steve Ells say something important about that, "This Asian restaurant is just an opportunity to see how our model works when we use different ingredients and a different style of food." The idea is to use some of the same features used by Chipotle's restaurants. For example, raised ingredients and preparing all meals in front of the customers.</span></div><div style="text-align: justify;"><br />
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<div style="text-align: justify;"> </div><div style="text-align: justify;"><span style="font-family: Georgia,"Times New Roman",serif;"> </span></div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-26027817389186398312010-11-21T10:51:00.000-08:002010-11-21T10:51:29.910-08:00CRM-Customer-centric(week 12)<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho4IwyiyoQkGJSG7Xn3mJlylheAC2mIquQsvcS67e5OM0N07xDnQByf23mMQJsoa7VPMhn0c3pCcq_F3HTC8bECyP3kU9n7lKxMVMR-gkVeIGrkRRThTxinbb60KglAtBtBmADNrhJIY9H/s1600/website.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho4IwyiyoQkGJSG7Xn3mJlylheAC2mIquQsvcS67e5OM0N07xDnQByf23mMQJsoa7VPMhn0c3pCcq_F3HTC8bECyP3kU9n7lKxMVMR-gkVeIGrkRRThTxinbb60KglAtBtBmADNrhJIY9H/s320/website.jpeg" width="320" /></a></div></div><div style="text-align: justify;">Customer Service is an important priority to Chipotle, because Chipotle wants to make happy their customer of what they're buying and make feel as at home in every restaurant that they visit. Chipotle create their website to satisfy customer needs. Customers like to save time every time they go to purchase their meals, at chipotle.com, they can order by online and they just need to place their order and time they want to pick up it and that's it. At Chipotle.com customer also can find information about the menu, story, and it's commitment ("Food With Integrity"). All of this is to inform and help customer to acknowledge them about Chipotle and satisfy some of their needs. The website also has a section called Fan-Antics; here you can send any picture, letter, or videos showing your passion for Chipotle. As well you can leave any comment about what either you like or not at Chipotle. For people who are vegetarian they also can find information of what they can eat and get information about calories and much more. Chipotle is expanding its territory more and more that now you can find Chipotle at facebook too. Chipotle wants to socialize more with people, customer and for those who doesn't know about Chipotle too. People need to know the effort of Chipotle to bring healthy food( no antibiotics and hormones added to any meat.) Chipotle wants to change people mind about fast food restaurants. </div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-1605855337774843822010-11-16T11:58:00.000-08:002010-11-16T11:58:06.464-08:00Integrate Marketing Comunication-Promotion (Week 11)<div align="justify"><br />
</div><div align="justify">Have you think about FREE LUNCH AT CHIPOTLE? Yes, that's real Chipotle is giving over 10 000 coupons to get a free lunch in all different locations in U.S. Where can you find coupons? Well, definitively at Chipotle.com or you can find from other sources on Internet. Keep in mind that some coupons have expiration dates, so be sure to read thoroughly. Do you think that is it, no Chipotle also is known to feature promotion on college campuses, where Chipotle will provide to university authorities with coupons for special discounts such as, free delicious tacos, or burritos, as well chips and guacamole(home-made). If you are a student in any college don't wait anymore go and ask for more information. Chipotle wants to let people know about its commitment, "Food With Integrity" it's why Chipotle is also given printable coupons. These Chipotle printable coupons are found by typing <u>chipotle printable coupons</u> into the Internet browser, then just follow the instruction and be ready to get amazing discounts. </div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-65872511864000529362010-11-07T11:12:00.000-08:002010-11-07T11:12:49.340-08:00Chipotle Ad - "Respect The Burrito"<object style="BACKGROUND-IMAGE: url(http://i2.ytimg.com/vi/ygJ8P_VcafQ/hqdefault.jpg)" width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ygJ8P_VcafQ?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/ygJ8P_VcafQ?fs=1&hl=en_US" width="425" height="344" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-73444344985539057412010-11-07T11:09:00.000-08:002010-11-07T11:09:41.137-08:00Global Marketing Presentation- Chipotle<object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/VtBmB-3FPiQ?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/VtBmB-3FPiQ?fs=1&hl=en_US" width="480" height="295" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-50370661157851677232010-11-07T10:56:00.000-08:002010-11-07T10:56:35.600-08:00Produc Concepts-Brand Name (week10)<div style="text-align: justify;"><img alt="20090430-chipotle-logo.png" height="125" src="http://www.seriouseats.com/images/20090430-chipotle-logo.png" width="500" /></div><div style="text-align: justify;">CHIPOTLE is a name that almost every one talk about, because since they opened the first restaurant people been talking and let others know about it. Almost all know Chipotle Mexican Grill as CHIPOTLE, definitively its name make difference between others. Chipotle had been getting recognized for its freshness and the best quality food The pepper in its logo is what characterize Chipotle and when people see this they know that is the correct place to go and get a delicious meal. Chipotle had been changing its image according the time pass because as it commitment (Food With Integrity) they want to keep improving and give to the costumers better things than before. A new logo represent its grow across the country and all the effort and the compromise of doing thing by the right way as possible. Chipotle wants to look young while the time pass and look full of enthusiasm to keep satisfying what their costumers want.</div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-75959571373361663702010-11-07T10:26:00.000-08:002010-11-07T10:26:35.145-08:00The Chipotle Experience<object style="BACKGROUND-IMAGE: url(http://i2.ytimg.com/vi/Ud1_7cLRAmA/hqdefault.jpg)" width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Ud1_7cLRAmA?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Ud1_7cLRAmA?fs=1&hl=en_US" width="425" height="344" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-77084159046779156192010-11-07T10:18:00.000-08:002010-11-07T10:18:01.713-08:00Noah eating a burrito bowl at Chipotle<object style="BACKGROUND-IMAGE: url(http://i2.ytimg.com/vi/mV9kEqK4DdI/hqdefault.jpg)" width="425" height="344"><param name="movie" value="http://www.youtube.com/v/mV9kEqK4DdI?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/mV9kEqK4DdI?fs=1&hl=en_US" width="425" height="344" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-69729497699023600562010-11-07T10:16:00.000-08:002010-11-07T10:16:57.789-08:00Produc Concepts-Brand(week10)<div style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img alt="" src="http://www.tabasco.com/images/content/pf_chip_bottle.gif" /></div><br />
<div style="text-align: justify;">TABASCO<em><sup>®</sup> </em>brand Chipotle Pepper Sauce is one of the most important and delicious Chpotle's brand. Chipotle was looking for a sauce that can give a delicious magic touch to what the costumer had ordered at Chipotle. And guest what, Tabasco Pepper Sauce came out, they made it with select smoked red jalapeño peppers and has a smooth, rich smoky flavor. Chipotle pepper sauce has an important story; "Before the time of the Aztecs, ancient Mexican civilizations prized the Chipotle pepper for its dark, smoky flavor. Using a centuries-old method, vine-ripened red jalapeño peppers are slow-smoked to perfection over a smoldering fire, and the peppers produce a rich, thick-bodied sauce ideally balanced in heat and flavor." You should try it in your meals and you'll find a delicious touch that is going to give a good taste in your meals. </div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-24181571680790475512010-11-07T09:42:00.000-08:002010-11-07T09:42:18.942-08:00Chipotle Food With Integrity Cooking Segment on FOX 6<object style="BACKGROUND-IMAGE: url(http://i4.ytimg.com/vi/CcTCW7K0NrU/hqdefault.jpg)" width="425" height="344"><param name="movie" value="http://www.youtube.com/v/CcTCW7K0NrU?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/CcTCW7K0NrU?fs=1&hl=en_US" width="425" height="344" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-1716266700641688462010-11-07T09:39:00.000-08:002010-11-07T09:39:05.760-08:00Chipotle Food With Integrity Cooking Segment on FOX 6<object style="BACKGROUND-IMAGE: url(http://i4.ytimg.com/vi/CcTCW7K0NrU/hqdefault.jpg)" width="425" height="344"><param name="movie" value="http://www.youtube.com/v/CcTCW7K0NrU?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/CcTCW7K0NrU?fs=1&hl=en_US" width="425" height="344" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-14772995982296840612010-11-07T09:30:00.000-08:002010-11-07T09:30:49.249-08:00Produc Concepts-Consumer Product (week10)<div style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img id="ctl00_ContentPlaceHolderMain_ImageBusinessGoodFood" src="http://www.chipotle.com/en-US/assets/images/company/img_business_good_food.png" style="border-bottom-width: 0px; border-left-width: 0px; border-right-width: 0px; border-top-width: 0px;" /></div><br />
<div style="text-align: justify;">When Chipotle first opened its door in 1993, there were many thing to think about it but the main goal was to serve high quality, delicious food as fast as possible. "Food With Integrity" is the Chipotle commitment that let costumers know about what Chipotle offers in terms of quality. Since, Chipotle opened the doors of the first restaurant they had been looking for the best quality in its products. Chipotle always will be focus on sourcing the best possible ingredients, as well serving the tastiest food. Chipotle wants to bring you the best quality on fast food in order to satisfy what the costumers want to see in their daily meal.</div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-49318524441601279332010-11-07T08:51:00.000-08:002010-11-07T08:51:18.076-08:00Produc Concepts-Consumer Product (week10)<div class="separator" style="clear: both; text-align: center;"></div><div style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"></div><div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcT9HluC8A-2khSIgZMCj8dm9U1SkYmQG1v4ZQKuCcQKhoy3yC0&t=1&usg=__qJnf8GsK3oj4rr8dbMbmWdJZDp0=" style="height: 194px; width: 259px;" width="259" /></div><div style="text-align: justify;">Chipotle Mexican Grill is the correct place for those who wants a fresh and delicious meal. At Chipotle you would find a delicious gourmet steak burrito, or a fresh chicken salad or even a spicy barbacoa tacos with some avocado on top. Chipotle offers a variety of delicious meals but something that you always would find at any Chipotle is quality and freshness in all that is serving to costumers. </div><br />
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<em><span style="color: yellow;">"Dress to Kill this Halloween"</span></em><br />
<div style="text-align: justify;"><span style="color: orange;">This Halloween Chipotle wants you to get dress as your a horrifying processed food product and they will give you any item (burrito,bowl, salad or an order of tacos) for the amazing price of $2. All the money collected will go directly to "Jaime Oliver's Food Revolution," because in this Halloween Chipotle wants to contribute with this campaign in order to support school food service personnel across the country.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"> <a href="http://www.youtube.com/watch?v=nZ1gfLKTIqE">http://www.youtube.com/watch?v=nZ1gfLKTIqE</a></div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-70961426799116519062010-10-31T08:59:00.000-07:002010-10-31T08:59:05.410-07:00Sales Promotion and Personal Selling-Loyalty Marketing Prongrams(Week 9)<div style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcT3KgWjZy2NlFh6eupWenzbzTbbf9mkJE81-nrVJpT1K8MvgiM&t=1&usg=__vj3BNbuz3EDkp8eshSWecasJXrw=" style="height: 194px; width: 259px;" width="259" /></div><br />
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<span style="color: orange;">Once you get your custom ready, then in order to enter the contest take a picture of yourself in your costume at a Chipotle (picture should be taken at a Chipotle) and submit it to the web site </span><a href="http://www.chipotle.com/boorito"><span style="color: orange;">www.chipotle.com/boorito</span></a><span style="color: orange;"> between October 31 and November 8. After costume experts have decide who are the winners, they will be posted in Chipotle online gallery on November 15. Costume contest prizes are; </span><br />
<span style="color: orange;">-One grand prize winner will receive $2,500 with five runners up getting $1,000 each.</span><br />
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<span style="color: orange;">-Twenty runner-runner up winners will receive a burrito party for 20 guests.</span>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-34676311787784173512010-10-31T08:32:00.000-07:002010-10-31T08:32:52.134-07:00Sales Promotion and Personal Selling-Loyalty Marketing Prongrams(Week 9)<div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img class="rg_hi" data-height="79" data-width="131" height="192" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:4RmOTMX8Q-ToXM:b" style="height: 79px; width: 131px;" width="320" /></div><br />
"<em>The Horrors of Processed Food"</em><br />
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<div style="text-align: justify;"><span style="color: orange;">Lets make things happen differently this Halloween and get dress up as the scariest and processed food, and visit any Chipotle on Halloween from 6 p.m. to close (hours of close might vary). Go to </span><a href="http://www.chipotle.com/"><span style="color: orange;">www.chipotle.com</span></a><span style="color: orange;"> and find out all different store locations and they schedules. Don't lose the chance of have fun this Halloween and at the same time to get your boorito at low price. Chipotle would be waiting for you and your best horrifying processed food custom.</span></div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-74278994142185778502010-10-31T08:13:00.000-07:002010-10-31T08:13:06.939-07:00Sales Promotion and Personal Selling-Loyalty Marketing Prongrams(Week 9)<div style="clear: left; cssfloat: left; float: left; height: 138px; margin-bottom: 1em; margin-right: 1em; text-align: justify; width: 89px;"><img class="rg_hi" data-height="129" data-width="79" height="129" id="rg_hi" src="data:image/jpg;base64,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" style="cursor: move; height: 129px; width: 79px;" unselectable="on" width="79" /></div><br />
<div style="text-align: justify;"><span style="color: orange;">Chipotle had been rewarding customers giving free burritos to those who get dress up as their favorite menu item in Halloween. However,Chipotle Mexican Grill is doing things differently in this Halloween. Chipotle is focusing this Halloween in the <em>"The Horrors of Processed Food." </em>Chef Jaime Oliver and founder Steve Ells prepare for Boorito as a horrifying processed chicken nugget and a tub of high-fructose sweetened dipping sauce. It is a simple example of what Chipotle customers can get dress up to participate and have a chance to win amazing things.</span></div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-82808984152704141462010-10-24T21:19:00.000-07:002010-10-24T21:19:52.156-07:00Advertising and Public Relations- Media Types (week 8)<div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img class="rg_hi" data-height="186" data-width="271" height="186" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRDoN9yd3Zu9HqEK2DHRWQ9UbG5jY-JkGjlZ-0p8XWJsNJXy8k&t=1&usg=__MPvxnhawL09HmCyw5Tov2WdjujY=" style="height: 186px; width: 271px;" width="271" /></div><br />
<div style="text-align: justify;">Chipotle is also using radio to market their customers and let them know little more about Chipotle Mexican Grill. Chipotle is airing new radio spots in the Denver market, where the goal is to promoting burritos and its Food With Integrity. The five spots are "Whoo Hoo," "Acoustic Kids," "Mailbox," "Guac, Guac, Guacamole" and "Speak & Spell." Chipotle is spending $5 million in marketing effort designed to extend the chain's hip and irreverent image while still focusing of curse on product quality. </div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-36217949001568594882010-10-24T20:57:00.000-07:002010-10-24T20:57:26.143-07:00Advertising and Public Relations- Media Types (week 8)<div style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img class="rg_hi" data-height="192" data-width="256" height="192" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcScHWW9xYXbDgg6Z87a1CU63ZLjfXVBosSVxs09jY6tZIAa0WM&t=1&usg=__D32urqIUvldkjoTuirk-GD6E88g=" style="height: 192px; width: 256px;" width="256" /></div><br />
<div style="text-align: justify;">Chipotle is using Television as a media to market their restaurants. Television is an important media where Chipotle is getting more and more customers to their restaurants. For example, news channel 9 abc covered the grand opening of Chipotle Mexican Grill in DeWitt. A big crowd was on hand for the grand opening of Chipotle Mexican Grill on Tuesday. Customers filled several parking lots and waited in long lines to get a taste of what the new location has to offer. It was really helpful for the restaurant because now more people know about it and they would be curious to go and see what's going on there.<br />
</div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-44980203575742791922010-10-24T20:13:00.000-07:002010-10-24T20:13:39.569-07:00Advertising and Public Relations- Media Types (week 8)<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpICy27g_ngMsL9x8sjpRsTv_pFdLd5-qPiZPnF2XBgnWUvgBFpyIxb9D7RAVt7Q5BnogbeoUpGYNW33HV_af6zXvKdpiVUr3oXVPpVb2w3xKrrLuQElfgU5dTdRPyTvnQGJvCLdZkEfcg/s1600/imagesCA7F34PE.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpICy27g_ngMsL9x8sjpRsTv_pFdLd5-qPiZPnF2XBgnWUvgBFpyIxb9D7RAVt7Q5BnogbeoUpGYNW33HV_af6zXvKdpiVUr3oXVPpVb2w3xKrrLuQElfgU5dTdRPyTvnQGJvCLdZkEfcg/s1600/imagesCA7F34PE.jpg" /></a></div><div style="text-align: justify;">The most important media that Chipotle has nowadays is the Internet. It is an important way where Chipotle make their online advertising and definitively is an effectively tool in business. At Chipotle.com is the web site where anyone can enter and look at the menu, see all different ingredients and topics in the food. Also, something really important is that customers can place their order by online instead of go and make line to order something. Customers can go and place their order at any time and any store at anywhere they are by their iPhone an easy way to save time. </div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-41595958105480463402010-10-24T19:57:00.000-07:002010-10-24T19:57:30.323-07:00Advertising and Public Relations- Media Types (week 8)<div style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQfHtLBEBcqb3S_5g4r7_f0kd5SK_b_zAwCnDcnZ7jwdArrs7s&t=1&usg=__lmbaTYqUrPsYVPHLHNgiph1kfvE=" style="height: 194px; width: 259px;" width="259" /></div><br />
<div style="text-align: justify;"></div><div style="text-align: justify;">Another Media Type that Chipotle is using is magazines. According to New York Magazine Restaurant Guide Chipotle has an average rating of 10, Food 10, Service 710 and Deco 10. Nymag is publishing an article where say that Chipotle has the best tasting and freshest Mexican food around. One of the favorites topics in Chipolte were the guacamole and the cilantro-lime rice. As we know Chipotle is characterized by it freshness and the guacamole is not the exception. All stores has the responsibility to make fresh guacamole every single day. </div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-32672676920973481982010-10-24T19:09:00.000-07:002010-10-24T19:09:55.138-07:00Advertising and Public Relations- Media Types (week 8)<div class="separator" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTA6QUpfYuBIAlO1fuKlKPE5w6KSYkglSU7GDJUvyUB5IIQ3t8&t=1&usg=__ershJufeQL20kJudYpKKMJ1QmTA=" style="height: 194px; width: 259px;" width="259" /> </div><div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"></div><br />
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<div style="text-align: justify;">Chipotle is using Internet, magazines, radio, television, outdoor as advertising media to promote its popularity in the market. Wrapped in a graphic to look like rumpled tin foil, not unlike on of their wrapped signature burritos, car 3438 is advertising the Chipotle Mexican food chain while bringing up the rear of a northbound Brown Line train at Merchandise Mart. It might look crazy but it is how Chipotle wants to attract more customers to all respective states. </div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-87695456457103187892010-10-24T17:26:00.000-07:002010-10-24T17:26:51.988-07:00Retailing-Chain Stores (week 7)<span style="color: #b45f06;">Macy's counts with many chain stores on its 3 floor such as;</span><br />
<span style="color: #b45f06;">-Au Bon Pain</span><br />
<span style="color: #b45f06;">Fresh Bread, Cafe featuring sandwiches and fresh baked, garden salads, and ice creams.</span><br />
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<span style="color: #b45f06;">-Ben and Jerry's</span><br />
<span style="color: #b45f06;">Ice cream flavors</span><br />
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<span style="color: #b45f06;">-Cucina and CO</span><br />
<div style="text-align: justify;"><span style="color: #b45f06;">A Mediterranean style cafe and take-out store featuring fresh salads sandwiches, baked goods, pastas, and hot food.</span></div><br />
<span style="color: #b45f06;">-Starbucks</span><br />
<div style="text-align: justify;"><span style="color: #b45f06;">Sit down and enjoy a hot cup of coffee, Caramel Macchiato, Expresso, a Cold Frapucino, and variety of pastries</span></div>Jorgehttp://www.blogger.com/profile/04054282009841381243noreply@blogger.com0tag:blogger.com,1999:blog-6443156127408971096.post-37942756806250027802010-10-24T17:00:00.000-07:002010-10-24T17:00:23.815-07:00Retailing- Department Stores (week 7)<div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img height="240" id="il_fi" src="http://theshophound.typepad.com/.a/6a00d83451e6b169e201310fc79cc4970c-500wi" width="320" /></div><br />
<div style="margin-left: 1em; margin-right: 1em; text-align: justify;"><span style="color: #b45f06;">On the level 1 1/2 you can find the men's Denim Collection:</span></div><span style="color: #b45f06;"></span><br />
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<div style="text-align: justify;"></div><ul><li><div style="text-align: justify;"><span style="color: #b45f06;">American Rag</span></div></li>
<li><div style="text-align: justify;"><span style="color: #b45f06;">Calvin Klein Jeans</span></div></li>
<li><div style="text-align: justify;"><span style="color: #b45f06;">DKNY Jeans </span></div></li>
<li><div style="text-align: justify;"><span style="color: #b45f06;">Guess </span></div></li>
<li><div style="text-align: justify;"><span style="color: #b45f06;">Nautica</span></div></li>
<li><div style="text-align: justify;"><span style="color: #b45f06;">Zoo York</span></div></li>
</ul><div style="text-align: justify;"><span style="color: #b45f06;"> Men's Urban Collections</span></div><ul><li><div style="text-align: justify;"><span style="color: #b45f06;">Ecko Unltd</span></div></li>
<li><div style="text-align: justify;"><span style="color: #b45f06;">Phat Farm</span></div></li>
<li><div style="text-align: justify;"><span style="color: #b45f06;">Rockawear</span></div></li>
<li><div style="text-align: justify;"><span style="color: #b45f06;">Sean John </span></div></li>
</ul><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRbSzqUPEq9nHzj3GTPqEwznVX7csWI7ckH8TTFztfgv5g70is&t=1&usg=__yLOtptCq9XPNL6k6FnskU4-Vyes=" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: #b45f06;"></span></a></div><div style="text-align: justify;"><br />
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