Developing and Managing Products-New-Product Strategy(week 13)

 

Next step! Lets develop an Asian restaurant. As Chipotle Mexican Grill continue growing rapidly and successful fast casual burrito chain, now they are planning to expand to into Asian restaurant. Chipotle is working on the Asian restaurant concept model. Chipotle's founder and co-Chief Executive Steve Ells, along with a small team from the company are those who will develop this concept and strategy reasons they don't reveal the name yet. This project is planning to be ready for the next year, lets see how it works. Steve Ells say something important about that, "This Asian restaurant is just an opportunity to see how our model works when we use different ingredients and a different style of food." The idea is to use some of the same features used by Chipotle's restaurants. For example, raised ingredients and preparing all meals in front of the customers.

 

CRM-Customer-centric(week 12)

Customer Service is an important priority to Chipotle, because Chipotle wants to make happy their customer of what they're buying and make feel as at home in every restaurant that they visit. Chipotle create their website to satisfy customer needs. Customers like to save time every time they go to purchase their meals, at chipotle.com, they can order by online and they just need to place their order and time they want to pick up it and that's it. At Chipotle.com customer also can find information about the menu, story, and it's commitment ("Food With Integrity"). All of this is to inform and help customer to acknowledge them about Chipotle and satisfy some of their needs. The website also has a section called Fan-Antics; here you can send any picture, letter, or videos showing your passion for Chipotle. As well you can leave any comment about what either you like or not at Chipotle. For people who are vegetarian they also can find information of what they can eat and get information about calories and much more. Chipotle is expanding its territory more and more that now you can find Chipotle at facebook too. Chipotle wants to socialize more with people, customer and for those who doesn't know about Chipotle too. People need to know the effort of Chipotle to bring healthy food( no antibiotics and hormones added to any meat.) Chipotle wants to change people mind about fast food restaurants.

Integrate Marketing Comunication-Promotion (Week 11)

Have you think about FREE LUNCH AT CHIPOTLE? Yes, that's real Chipotle is giving over 10 000 coupons to get a free lunch in all different locations in U.S. Where can you find coupons? Well, definitively at Chipotle.com or you can find from other sources on Internet. Keep in mind that some coupons have expiration dates, so be sure to read thoroughly. Do you think that is it, no Chipotle also is known to feature promotion on college campuses, where Chipotle will provide to university authorities with coupons for special discounts such as, free delicious tacos, or burritos, as well chips and guacamole(home-made). If you are a student in any college don't wait anymore go and ask for more information. Chipotle wants to let people know about its commitment, "Food With Integrity" it's why Chipotle is also given printable coupons. These Chipotle printable coupons are found by typing chipotle printable coupons into the Internet browser, then just follow the instruction and be ready to get amazing discounts. 

Chipotle Ad - "Respect The Burrito"

Global Marketing Presentation- Chipotle

Produc Concepts-Brand Name (week10)

CHIPOTLE is a name that almost every one talk about, because since they opened the first restaurant people been talking and let others know about it. Almost all know Chipotle Mexican Grill as CHIPOTLE, definitively its name make difference between others. Chipotle had been getting recognized for its freshness and the best quality food The pepper in its logo is what characterize Chipotle and when people see this they know that is the correct place to go and get a delicious meal. Chipotle had been changing its image according the time pass because as it commitment (Food With Integrity) they want to keep improving and give to the costumers better things than before. A new logo represent its grow across the country and all the effort and the compromise of doing thing by the right way as possible. Chipotle wants to look young while the time pass and look full of enthusiasm to keep satisfying what their costumers want.

The Chipotle Experience

Noah eating a burrito bowl at Chipotle

Produc Concepts-Brand(week10)

TABASCO^® brand Chipotle Pepper Sauce is one of the most important and delicious Chpotle's brand. Chipotle was looking for a sauce that can give a delicious magic touch to what the costumer had ordered at Chipotle. And guest what, Tabasco Pepper Sauce came out, they made it with select smoked red jalapeño peppers and has a smooth, rich smoky flavor. Chipotle pepper sauce has an important story; "Before the time of the Aztecs, ancient Mexican civilizations prized the Chipotle pepper for its dark, smoky flavor. Using a centuries-old method, vine-ripened red jalapeño peppers are slow-smoked to perfection over a smoldering fire, and the peppers produce a rich, thick-bodied sauce ideally balanced in heat and flavor." You should try it in your meals and you'll find a delicious touch that is going to give a good taste in your meals.  

Chipotle Food With Integrity Cooking Segment on FOX 6

Chipotle Food With Integrity Cooking Segment on FOX 6

Produc Concepts-Consumer Product (week10)

When Chipotle first opened its door in 1993, there were many thing to think about it but the main goal was to serve high quality, delicious food as fast as possible. "Food With Integrity" is the Chipotle commitment that let costumers know about what Chipotle offers in terms of quality. Since, Chipotle opened the doors of the first restaurant they had been looking for the best quality in its products. Chipotle always will be focus on sourcing the best possible ingredients, as well serving the tastiest food. Chipotle wants to bring you the best quality on fast food in order to satisfy what the costumers want to see in their daily meal.

Produc Concepts-Consumer Product (week10)

Chipotle Mexican Grill is the correct place for those who wants a fresh and delicious meal. At Chipotle you would find a delicious gourmet steak burrito, or a fresh chicken salad or even a spicy barbacoa tacos with some avocado on top. Chipotle offers a variety of delicious meals but something that you always would find at any Chipotle is quality and freshness in all that is serving to costumers.