The new menu is intended to present greater variety, offer suggestions to customers who don't understand how customize their order. Also, provide options for customers who want something smaller, or who want to spend little less money and be more welcoming to families and kids. All of this would be possible while preserving the simplicity and efficiency or our streamlined service format. In additions to the changes to our menu, Chipotle is launching a new campaign in many of their mayor markets soon.
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