Chipotle is using Internet, magazines, radio, television, outdoor as advertising media to promote its popularity in the market. Wrapped in a graphic to look like rumpled tin foil, not unlike on of their wrapped signature burritos, car 3438 is advertising the Chipotle Mexican food chain while bringing up the rear of a northbound Brown Line train at Merchandise Mart. It might look crazy but it is how Chipotle wants to attract more customers to all respective states.
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