As we metioned before culture is very important to us as markets because there are many things to take in consideration. Chipotle is trying to get all the products 100 % natural and organic to satisfy its customers and people's culture. An example is Chipotle's menu, people whom for any reason, sometimes for religion can't eat meat, Chipotle has the capability to serve a delicious order without meat (vegetarian; burrito, tacos or salad).
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