CHIPOTLE

Sunday, November 7, 2010

The Chipotle Experience

Posted by Jorge at 10:26 AM

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Chapters to read and blog

Chapter 4. The Marketing Environment. (pg.38)
Chapter 5. Developing a Global Vision. (pg. 53)
Chapter 6. Consumer decision Making. (pg. 72)
Chapter 15. Retailing. (pg. 226)
Chapter 7. Business Marketing. (pg. 98)
Chapter 8. Segmenting and Targeting markets. (pg.116)
Chapter 17. Advertising and Public relations. (pg.260)
Chapter 18. Sales Promotion and Personal Selling. (pg. 278)
Chapter 9. Desicion Support System and Marketing Research(pg. 134)

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Sunday, November 7, 2010

The Chipotle Experience

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