Sunday, October 31, 2010

Sales Promotion and Personal Selling- Rebate(Week 9)

"Dress to Kill this Halloween"
This Halloween Chipotle wants you to get dress as your  a horrifying processed food product and they will give you any item (burrito,bowl, salad or an order of tacos) for the amazing price of $2. All the money collected will go directly to "Jaime Oliver's Food Revolution," because in this Halloween Chipotle wants to contribute with  this campaign in order to support school food service personnel across the country.

Sales Promotion and Personal Selling-Loyalty Marketing Prongrams(Week 9)

Once you get your custom ready, then in order to enter the contest take a picture of yourself in your costume at a Chipotle (picture should be taken at a Chipotle) and submit it to the web site between October 31 and November 8. After costume experts have decide who are the winners, they will be posted in Chipotle online gallery on November 15. Costume contest prizes are; 
-One grand prize winner will receive $2,500 with five runners up getting $1,000 each.

-Twenty runner-runner up winners will receive a burrito party for 20 guests.

Sales Promotion and Personal Selling-Loyalty Marketing Prongrams(Week 9)

"The Horrors of Processed Food"

Lets make things happen  differently this Halloween and get dress up as the scariest and processed food, and visit any Chipotle on Halloween from 6 p.m. to close (hours of close might vary). Go to and find out all different store locations and they schedules. Don't lose the chance of have fun this Halloween and at the same time to get your boorito at low price. Chipotle would be waiting for you and your best horrifying processed food custom.

Sales Promotion and Personal Selling-Loyalty Marketing Prongrams(Week 9)

Chipotle had been rewarding customers giving free burritos to those who get dress up as their favorite menu item in Halloween. However,Chipotle Mexican Grill is doing things differently in this Halloween. Chipotle is focusing this Halloween in the "The Horrors of Processed Food." Chef Jaime Oliver and founder Steve Ells prepare for Boorito as a horrifying processed chicken nugget and a tub of high-fructose sweetened dipping sauce. It is a simple example of what Chipotle customers can get dress up to participate and have a chance to win amazing things.

Sunday, October 24, 2010

Advertising and Public Relations- Media Types (week 8)

Chipotle is also using radio to market their customers and let them know little more about Chipotle Mexican Grill. Chipotle is airing new radio spots in the Denver market, where the goal is to promoting burritos and its Food With Integrity. The five spots are "Whoo Hoo," "Acoustic Kids," "Mailbox," "Guac, Guac, Guacamole" and "Speak & Spell." Chipotle is spending $5 million in marketing effort designed to extend the chain's hip and irreverent image while still focusing of curse on product quality.  

Advertising and Public Relations- Media Types (week 8)

Chipotle is using Television as a media to market their restaurants. Television is an important media where Chipotle is getting more and more customers to their restaurants. For example, news channel 9 abc covered the grand opening of Chipotle Mexican Grill in DeWitt. A big crowd was on hand for the grand opening of Chipotle Mexican Grill on Tuesday. Customers filled several parking lots and waited in long lines to get a taste of what the new location has to offer. It was really helpful for the restaurant because now more people know about it and they would be curious to go and see what's going on there.

Advertising and Public Relations- Media Types (week 8)

The most important media that Chipotle has nowadays is the Internet. It is an important way where Chipotle make their online advertising and definitively is an effectively tool in business. At is the web site where anyone can enter and look at the menu, see all different ingredients and topics in the food. Also, something really important is that customers can place their order by online instead of go and make line to order something. Customers can go and place their order at any time and any store at anywhere they are by their iPhone an easy way to save time.

Advertising and Public Relations- Media Types (week 8)

Another Media Type that Chipotle is using is magazines. According to New York Magazine Restaurant Guide Chipotle has an average rating of 10, Food 10, Service 710 and Deco 10. Nymag is publishing an article where say that Chipotle has the best tasting and freshest Mexican food around. One of the favorites topics in Chipolte were the guacamole and the cilantro-lime rice. As we know Chipotle is characterized by it freshness and the guacamole is not the exception. All stores has the responsibility to make fresh guacamole every single day.   

Advertising and Public Relations- Media Types (week 8)

Chipotle is using Internet, magazines, radio, television, outdoor as advertising media to promote its popularity in the market. Wrapped in a graphic to look like rumpled tin foil, not unlike on of their wrapped signature burritos, car 3438 is advertising the Chipotle Mexican food chain while bringing up the rear of a northbound Brown Line train at Merchandise Mart. It might look crazy but it is how Chipotle wants to attract more customers to all respective states.

Retailing-Chain Stores (week 7)

Macy's counts with many chain stores on its 3 floor such as;
-Au Bon Pain
Fresh Bread, Cafe featuring sandwiches and fresh baked, garden salads, and ice creams.

-Ben and Jerry's
Ice cream flavors

-Cucina and CO
A Mediterranean style cafe and take-out store featuring fresh salads sandwiches, baked goods, pastas, and hot food.

Sit down and enjoy a hot cup of coffee, Caramel Macchiato, Expresso, a Cold Frapucino, and variety  of pastries

Retailing- Department Stores (week 7)

On the level 1 1/2 you can find the men's Denim Collection:

  • American Rag
  • Calvin Klein Jeans
  • DKNY Jeans
  • Guess
  • Nautica
  • Zoo York
     Men's Urban Collections
  • Ecko Unltd
  • Phat Farm
  • Rockawear
  • Sean John

Retailing- Department Stores (week 7)

Macy's has a wide department stores in their 7 different floors at West 34 Street. For example, the level 1 on the Broadway side for women you can find:
  • Cosmetics and Fragrances                                             
  • Fashion Accessories
  • Fashion Jewelry and watches
  • Fine Jewelry and watches
  • Handbags
  • Sunglasses and umbrellas                                     

Retailing-Price (week 7)

Perry Ellis Tie, Manor Stripe Silk
Macy's also is giving great 25% off on ties, 40% off on Fitted Dress Shirts and modern look. All brands are included like Hugo Boss, Alfani, Calvin Klein, Geffrey Beene, Perry Ellis and more. All ties has great discounts that at the end of the day you get wondered of all great price on the popular and important brands in New York. Also, is important to remark all the Dress Shirts that has important percent off from the regular price, for example a Hugo Boss shirt has a regular price of $125 after a 25% you get it as low as $ 31.25 final price.

Retailing/Macy's-Retailing (week 7)

Macy's is one the most important retailing store in New York that has amazing prices. One of the most attractive department that Macy's has is the Jewelry. This department has great sales on almost all items, for example there is a clearance of 15 to 50% off of original price on sterling silver, gold, and diamonds. A regular price of a 14 K earrings is $150, after 50% is $75.  Another great  example is on the 14 K gold bracelet that has 15% off from the regular price of $300.

Monday, October 11, 2010

Consumer Decision Making- Perception (week 6)

Messages posted in the cups are help full for customers because they learn something new about company. Also, Chipotle is using napkins to put information for the customers. For example, in each napkin you would find information about to opened a burrito or sometimes there is information about sour cream. It explain how Chipotle's sour cream doesn't  have the hormone " rBGH ." This hormone is injected to the caws to produce more milk as they use to produce. However, Chipotle's farmers does not use it because they want to protect Chipotle's cattle and customers.

Consumer Decision Making- Perception (week 6)

When customers go to Chipotle sometimes they need some help to figure out what they are going to eat and it is when Chipotle helped them. People who work at Chipotle always try to be specific and clear in the way that they explain the customer what they might order to eat. Another way to let the customer know about what they should eat and what they are eating is by giving information posted in the Chipotle's to go bags. Ever time when you order an entrée to go, the company gives you one of about four or five artistic bags with a few sentences about the company's values. For example, "(Cartoon pig drawing, pig with speech bubble: "¡Viva la Revolución!") Okay pigs, it's time for us to get together and start fixing this system. We see the way that our pig friends get treated at their factory farms, and it's time we fight so all pigs can have the same rights we have! No more tight confining pens! No more antibiotics or non-vegetarian feed!!!!!!!! We can do it!" It is another way to let people know about Chipotle values, these bags have information about the animals raised, as well the beans, and vegetables that the company is using.

Consumer Decision Making-Stimulus(external) (week 6)

  • Customers who are visited Chipotle had been extraordinary wondered about the food and they way how it's make, so that recoment Chipotle to their friends, family members and others. It is how Chipotle chain goes by one customer to others people and so on. Customers who had tried Chipotle want to their friends and others to have the same experience and to taste the delicious of the food served at Chipotle. A lot of customers are wondered about how the guacamole tastes and they liked, why? because, it is home made and fresh. Every single of guacamole portion that you eat is fresh and every day made.  

Consumer Decision Making-Stimulus(internal) (week 6)

Chipotle found the keys of its success that is serving food with integrity and the great customer services. Customers like to eat great quality in the meet and have a extraordinary experience in any place that they like to eat. Well, Chipotle has these characteristics giving quality, even if they don't expect it and acknowledge their customers about food with integrity. Customers want to know what they are eating and they like to see how the food is cook. Chipotle is proud about its free-antibiotic meat, because Chipotle's goal is to give to their customers the best flavor, taste in their food. Once, every customer taste the food, Chipotle is convinced that he or she would come back, why? because they'll taste the quality and freshness of what they're eating.

Consumer Decision Making-Need Recognition (week 6)

Chipotle has set itself a step ahead of the competition by catering to customers concerned about sustainability. According to Ells (the owner of Chipotle), Chipotle buys more antibiotic-free and vegetarian-fed meat than any other restaurant in the world. As a result, Chipotle’s meat tastes much better than anywhere else. It is why Chipotle apply its phrase "FOOD With Integrity," that is consisted by four different categories; animals are treated humanely, never given antibiotics, never given hormones, and animals are fed vegetarian.

Monday, October 4, 2010

Developing a Global Vision-Culture (week 5)

Chipotle is also worry about customer who are conscientious about the environment. As  we know there are some people who like s to eat at places who protect the environment. Thus, Chipotle's bags and napkins are 100 % paper recycled, it might see simple or without importance but believed or not people think about it before to enter to a place.  


Sunday, October 3, 2010

Developing a Global Vision-Culture (week 5)

As we metioned before culture is very important to us as markets because there are many things to take in consideration. Chipotle is trying to get all the products 100 % natural and organic to satisfy its customers and people's culture. An example is Chipotle's menu, people whom for any reason, sometimes for religion can't eat meat, Chipotle has the capability to serve a delicious order without meat (vegetarian; burrito, tacos or salad).

Developing a Global Vision-Culture (week 5)

Corporate culture is a very integral part of the business as the company prides itself on its natural ingredients, responsible farming, as well community stewardship. This culture is passed on to customers, who are more likely to go out of their way to stop at Chipotle instead of a competitor because of the values they share with the company. All these values aren't always easy to implement and the company has struggled to find enough hormone free meat to supply their entire corporation. However, they have been able to at least roll out organic beef market by market and have a goal of completing this roll out in the next few years.