Sunday, October 24, 2010

Advertising and Public Relations- Media Types (week 8)

Chipotle is also using radio to market their customers and let them know little more about Chipotle Mexican Grill. Chipotle is airing new radio spots in the Denver market, where the goal is to promoting burritos and its Food With Integrity. The five spots are "Whoo Hoo," "Acoustic Kids," "Mailbox," "Guac, Guac, Guacamole" and "Speak & Spell." Chipotle is spending $5 million in marketing effort designed to extend the chain's hip and irreverent image while still focusing of curse on product quality.  

No comments:

Post a Comment