Chipotle is using Television as a media to market their restaurants. Television is an important media where Chipotle is getting more and more customers to their restaurants. For example, news channel 9 abc covered the grand opening of Chipotle Mexican Grill in DeWitt. A big crowd was on hand for the grand opening of Chipotle Mexican Grill on Tuesday. Customers filled several parking lots and waited in long lines to get a taste of what the new location has to offer. It was really helpful for the restaurant because now more people know about it and they would be curious to go and see what's going on there.