Sunday, October 3, 2010

Developing a Global Vision-Culture (week 5)

Corporate culture is a very integral part of the business as the company prides itself on its natural ingredients, responsible farming, as well community stewardship. This culture is passed on to customers, who are more likely to go out of their way to stop at Chipotle instead of a competitor because of the values they share with the company. All these values aren't always easy to implement and the company has struggled to find enough hormone free meat to supply their entire corporation. However, they have been able to at least roll out organic beef market by market and have a goal of completing this roll out in the next few years.

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