At mychipotle.com, customers will be asked to tell us what love about Chipotle, and they also will have the chance to upload images,audio clips, and videos about their favorite Chipotle items. Customers submissions will be feature on the site, where they can be rated, discussed and shared with other customers. All of this will help Chipotle to know what are the improvements that they need to do in order of their customer satisfaction. Chipotle knows that customer service is very important for them and they know that they are being successful because of their customers. It is why Chipotle always is trying to improve more their relationship with each customer that they have in all the restaurants.