The campaign called My Chipotle is designed to help them engage directly with their loyal customers in a way they never have before. Chipotle is very lucky to have an incredibly passionate customers base who chooses to talk about Chipotle in a way that's so genuine. The new campaign for the new menu is also the beginning of their effort to form a deeper, more meaningful connection with each and every one of the customers. The new campaign will use many traditional forms of media, including radio, print out doors and a significant online component. It is a website called ww.mychipotle.com.