Sunday, September 19, 2010

Additional information to week 2- Strategic Planning

Visiting local businesses with chips and guacamole, fax forms, and Burritos by the Box form to seek out new and existing customers, invite them into the restaurants and educate them on convenient ways to order from Chipotle;
  • Be an expert on your trade area watch which businesses come and go.
  • Make this the cornerstone of your community outreach.
  • Gather business cards or ask for names and follow up.
  • Ideas include retailers, hospitals, industrial centers, office parks, and farmer's markets.  

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