Sunday, September 26, 2010

The Marketing Environment-Research (Week4)

In response to the problem about the menu, Chipotle figured out how a new menu would help to their customers. The menu would show their  individual ingredient, but also it would show how customers would be able to combine all the ingredients. The menu also shows more variety and the most important it doesn't intimidate the new customers. All the new customers would have more clarity and explanations when they want to place their order.

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