Sunday, September 26, 2010

The Marketing Environment-Research (Week4)

Chipotle is researching for new ideas that would improve its relationship with their customers. During the research, they find out that while their customers prefer their food to that of  their competitors, most of the customers were not aware that the superior quality of their raw    ingredients is one of the reasons for the great testing food. In the research project Chipotle find out some drawbacks to their simple menu. Their current menus display the individual ingredients, and leave it to the customers to figure out how to combine them.      

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