Sunday, September 19, 2010

Additional information to week 2- Social responsanbility

Chipotle Mexican Grill (NYSE: CMG), the national chain of burrito restaurants, wants all of the e-mail you don’t want. Through its “No Junk” campaign, the company is encouraging Americans to forward their junk e-mails to where each forwarded piece of e-mail will help provide nutritious cafeteria meals for school children around the country through a partnership with the nonprofit organization, The Lunch Box. For every 100,000 pieces of junk electronic e-mail that Americans send to Chipotle, the company will donate 10,000 to the lunch box.

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