Monday, October 11, 2010

Consumer Decision Making-Need Recognition (week 6)

Chipotle has set itself a step ahead of the competition by catering to customers concerned about sustainability. According to Ells (the owner of Chipotle), Chipotle buys more antibiotic-free and vegetarian-fed meat than any other restaurant in the world. As a result, Chipotle’s meat tastes much better than anywhere else. It is why Chipotle apply its phrase "FOOD With Integrity," that is consisted by four different categories; animals are treated humanely, never given antibiotics, never given hormones, and animals are fed vegetarian.

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