Chipotle found the keys of its success that is serving food with integrity and the great customer services. Customers like to eat great quality in the meet and have a extraordinary experience in any place that they like to eat. Well, Chipotle has these characteristics giving quality, even if they don't expect it and acknowledge their customers about food with integrity. Customers want to know what they are eating and they like to see how the food is cook. Chipotle is proud about its free-antibiotic meat, because Chipotle's goal is to give to their customers the best flavor, taste in their food. Once, every customer taste the food, Chipotle is convinced that he or she would come back, why? because they'll taste the quality and freshness of what they're eating.