Chipotle had been rewarding customers giving free burritos to those who get dress up as their favorite menu item in Halloween. However,Chipotle Mexican Grill is doing things differently in this Halloween. Chipotle is focusing this Halloween in the "The Horrors of Processed Food." Chef Jaime Oliver and founder Steve Ells prepare for Boorito as a horrifying processed chicken nugget and a tub of high-fructose sweetened dipping sauce. It is a simple example of what Chipotle customers can get dress up to participate and have a chance to win amazing things.