Messages posted in the cups are help full for customers because they learn something new about company. Also, Chipotle is using napkins to put information for the customers. For example, in each napkin you would find information about to opened a burrito or sometimes there is information about sour cream. It explain how Chipotle's sour cream doesn't have the hormone " rBGH ." This hormone is injected to the caws to produce more milk as they use to produce. However, Chipotle's farmers does not use it because they want to protect Chipotle's cattle and customers.