Sunday, November 7, 2010

Produc Concepts-Consumer Product (week10)

When Chipotle first opened its door in 1993, there were many thing to think about it but the main goal was to serve high quality, delicious food as fast as possible. "Food With Integrity" is the Chipotle commitment that let costumers know about what Chipotle offers in terms of quality. Since, Chipotle opened the doors of the first restaurant they had been looking for the best quality in its products. Chipotle always will be focus on sourcing the best possible ingredients, as well serving the tastiest food. Chipotle wants to bring you the best quality on fast food in order to satisfy what the costumers want to see in their daily meal.

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